Music Marketing Blog Post #1

We began our brainstorming by listening to our chosen song a few times and discussing a few ideas for our music video. A majority of the first minute and a half of our song does not have any vocals, so we realized we had a lot of space in the part of the song to be very creative and free from the lyrics. We copied some of the guidelines from Canvas to have some idea about what we're supposed to be brainstorming. We began to write down a few ideas about the band, but these were changed as we continued with the project.

Next, we completed the Music Marketing Research Chart. This chart helped us find similar bands to the one we were creating and take inspiration from how they market themselves. We made case studies about Marilyn Manson, Iggy Pop, Turnstile, and Korn. The song we chose for our band, Aloof, is originally from Korn, so that was the easiest case study to choose.

Lastly, we are now working on our music video and presentation. We decided to focus specifically on our lead singer, Ben Stone. We wrote down most of our information on the slides, and only need to add some images that we are creating, such as album covers or merchandise.

Above is an in-progress slide showing various different ideas for a band logo, which can be used in various marketing materials.

In the slide above we more throughout described the concept of the album, and created song titles for the rest of the album.

This blog post has shown most of what we have completed so far, and we will finish the visual elements for the presentation shortly.