Music Marketing Blog Post #2: Wrap Up

 We began our brainstorming by listening to our chosen song a few times and discussing a few ideas for our music video. A majority of the first minute and a half of our song does not have any vocals, so we realized we had a lot of space in the part of the song to be very creative and free from the lyrics. We copied some of the guidelines from Canvas to have some idea about what we're supposed to be brainstorming. We began to write down a few ideas about the band, but these were changed as we continued with the project.

Next, we completed the Music Marketing Research Chart. This chart helped us find similar bands to the one we were creating and take inspiration from how they market themselves. We made case studies about Marilyn Manson, Iggy Pop, Turnstile, and Korn. The song we chose for our band, Aloof, is originally from Korn, so that was the easiest case study to choose.

Lastly, we are now working on our music video and presentation. We decided to focus specifically on our lead singer, Ben Stone. We wrote down most of our information on the slides, and only need to add some images that we are creating, such as album covers or merchandise.

Above is an in-progress slide showing various different ideas for a band logo, which can be used in various marketing materials.

In the slide above we more throughout described the concept of the album, and created song titles for the rest of the album.

This is the point when I made my first blog post.

After this point, we added lots of new images and art to our slides, since the slides mostly only had text at that point.

Here are some examples of what we added:

Title Slide

Album Cover

Merchandise

A Social Media Post

From this project, I learned many new things. This project really showed me how important communication is, and how much good communication can improve productivity and overall output. If we hadn't communicated as often, it would've likely been harder to plan when we were going to film our video, or by what day or time we would finish our slides. I enjoyed this project because I learned about a genre of music that I normally don't listen to, but has connections to lots of music that I DO listen to. The most important lesson I learned from this project is how crucial planning can be.