A good movie title should draw people's attention, and ideally be memorable enough to make them want to see it. A title should allude to what the movie is about without giving away too much. A great example is "Alien".
From that title we can obviously tell that the movie is about an alien, but not much else. Is this taking
place in space? Has the alien come to Earth? Does this take place in the past or the future? We don't know the answers to these questions, but we are intrigued by this simple yet effective title.
Contrary to this, a movie title can also summarize the plot of the movie without having to give away what happens. Some examples of these titles are "Escape from New York", "Saving Private Ryan", or "Finding Nemo".
In conclusion, titles must serve to either intrigue the audience, or give them some vague information about the story while keeping the big surprises hidden.
Here are some articles I read while writing this post:
https://roobla.com/22976/top-10-movie-titles-that-outline-the-plot/
http://15minutemoviemethod.com/the-importance-of-titles
https://bloody-disgusting.com/editorials/3552546/dying-art-horror-movie-title-sequence/
https://ihorror.com/horror-movie-titles-almost/
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